ABOUT
With over a decade of experience as a creative professional, my work meets at the crossroads of fresh design, strategic marketing, thoughtful storytelling and a well-packaged product.
Over the years, I've learned the ins and outs of what makes a brand impactful, and how strong aesthetic makes a business successful.
MY NECK OF THE WOODS
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◪ product design & development
◪ packaging design
◪ trend forecasting
◪ materials expert
◪ project management
◪ marketing & launch strategy
◪ product copy & content
◪ sourcing & vendor management
◪ dielines & mockups
◪ sales & marketing materials
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◪ ux/ui web & mobile design
◪ high-level user flow
◪ design strategy & research
◪ conceptual & functional design
◪ wireframing & prototyping
◪ storytelling & copywriting
◪ testing & optimization
◪ digital & print assets
◪ email marketing
◪ campaign strategy & development
◪ performance-based ads
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◪ brand strategy
◪ concept development
◪ brand identity & guidelines
◪ visual & photography direction
◪ brand voice & story
◪ content strategy & market research
◪ merchandise & packaging
◪ sales & marketing collateral
◪ brand assets
WORK
CONSUMER GOODS / HEALTH / BEAUTY
The process of designing ethical, mission-forward products keeps the creative spark alive. It merges the two spaces I feel most at home: the visual and physical realms of design.
RETAIL / SMALL BUSINESS / HOSPITALITY
Helping small business owners give life to their passion, story and hard work keeps my creative spark lit.
CREATIVE STRATEGY / CONTENT CREATION
Telling a person or brand’s story through visuals shapes and colors is my niche. Telling their story through written words is equally fulfilling.
PHYSICAL SPACES
Finding the balance between form and function in beautiful, surprising ways nourishes my soul. There is nothing like imagining and then transforming an ordinary space into a beautiful one.
WITH WORK FEATURED IN
TESTIMONIALS
CASS HUSTED
goddess garden
sun bum
billabong
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LAUREN ALBANO
namaka
vitruvian
conde naste
caroline o.
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OLIVER SHAW
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.
