ABOUT.
With over a decade of experience as a creative professional, my work meets at the crossroads of fresh design, strategic marketing, thoughtful storytelling and a well-packaged product.
Over the years, I've learned the ins and outs of what makes a brand impactful, and how strong aesthetic is fundamental in making a business successful.
i wear a lot of hats.
MY NECK OF THE WOODS:
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◪ brand strategy
◪ concept development
◪ brand identity & guidelines
◪ visual & photography direction
◪ brand voice & story
◪ content strategy & market research
◪ merchandise & packaging
◪ sales & marketing collateral
◪ brand assets
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◪ product design & development
◪ packaging design
◪ trend forecasting
◪ materials expert
◪ project management
◪ marketing & launch strategy
◪ product copy & content
◪ sourcing & vendor management
◪ dielines & mockups
◪ sales & marketing materials
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◪ ux/ui web & mobile design
◪ high-level user flow
◪ design strategy & research
◪ conceptual & functional design
◪ wireframing & prototyping
◪ storytelling & copywriting
◪ testing & optimization
◪ digital & print assets
◪ email marketing
◪ campaign strategy & development
◪ performance-based ads
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◪ brand voice
◪ website content & copy
◪ email copy
◪ campaign copy
◪ technical & product writing
◪ sales & marketing copywriting
◪ social copy & content
◪ blogging & seo
WORK.
CONSUMER GOODS
The process of designing ethical, mission-forward products keeps the creative spark alive. It merges the two spaces I feel most at home: the visual and physical realms of design.
RETAIL / PERSONAL BRAND / HOSPITALITY
Helping business owners give life to their vision, story and hard work keeps my creative spark lit.
CONTENT / MARKETING / STRATEGY
Telling a person or brand’s story through visuals shapes and colors is my niche. Telling their story through written words is equally fulfilling.
PHYSICAL SPACES
Finding the balance between form and function in beautiful, surprising ways nourishes my soul. There is nothing like imagining and then transforming an ordinary space into a beautiful one.
